Your Trade Keyword and First Sold Area
This heading is important. It’s the introduction to your website, outlining exactly what you do. We complement this with further information here, including additional keywords and other surrounding areas, in front of an eye-catching high-resolution hero image.
A Visitor-Friendly Welcome to Your New Website
These introductory paragraphs allow visitors to your new website to get to know your company, your services, and the industries you serve (residential, commercial, industrial, etc). We also emphasise your expertise in the key areas where you operate, including sold trade and service keywords. Content can include the surrounding county if required, but please note we cannot guarantee rankings in counties.
The content throughout the site will also include additional words and phrases that complement the keywords sold. We refer to these as variables. For example, if one of your keywords is house extensions, we may add side extensions, rear extensions, double-storey extensions, and wraparound extensions to the relevant page.
Variable keywords are also ranked and included in your quarterly reports.
+ Reviews
Online Reviews? We’ll Add Them Here
Your Services
This section includes a list of your main services, including the sold keywords and other work you may wish to highlight. You can decide which aspects of your company’s services you’d like promoted here or leave it up to Search It Local’s copywriters and design team to create content that not only attracts the attention of your target audience but also encourages them to peruse other pages.
- Service 1
- Service 2
- Service 3
- Service 4
- Service 5
- Service 6
The bullet list doesn’t have to be extensive here, as a more comprehensive list will be included in your complimentary Services page.
Specific Service Highlights
If there is one aspect of your services you’d like to highlight, we can focus on that here. For example, you may offer a range of domestic construction services but also provide a bespoke design-and-build or project management facility. Why not include that on the home page of your new website? Services like this show your ability to do more than your competitors.
Alternatively, we could outline various terms and conditions, recent awards and achievements, warranties and guarantees, accreditations, and/or local sponsorships. The more we promote you as a professional service provider here, the better the chances of attracting potential business from your chosen areas.
Google Best Practice
This is vitally important for ranking, so bear with us! We follow strict guidelines to ensure your website is seen. These include multiple repetitions of keywords and variables, strategically worded headings, bullet lists and internal links, and extensive work behind the scenes in both the copy and design departments. The word count on every page is important, so while it might seem like a lot at times, shorter content will be penalised by Google.
It’s also recommended that you keep those Google reviews coming in (and linked to your website) and set up a Google Business Profile. Whilst we can’t do this for you, we can advise you on how to set it up and provide appropriate content which is SEO-ready and worded to suit current guidelines. And when those guidelines change, we’ll be ready!
Closing Paragraph – The Final Chance to Engage
This includes all sold keywords again, the relevant areas, and your contact details. It’s the final opportunity to encourage potential clients to get in touch, so please make sure your details are correct when proofing your home page and full website.
Your new website can also include client and accreditation logos, supplier logos and their website links, sister company details, awards, and videos. We’ll also add the Search It Local logo at the end.
+ Follow Us
Active on Social Media Platforms? Let Us Know; We’ll Link Your Pages
Did you know Search It Local also offers bespoke Social Media packages? Talk to us today about how we can help increase your visibility on Facebook and Instagram.